Great Southern Wood Preserving – makers of YellaWood® brand pressure treated pine – turned 50 years old in 2020, so we created a campaign chalked full of rich content and storytelling to help them celebrate.
From YellaWood’s core values and culture of Duty, Honor, Country to the Five-Star Backyards created all across the country, there are some truly incredible stories to tell.
What better way to celebrate a 50-year journey than to highlight all of the big and small behind-the-scenes moments that have put the “Great” in Great Southern Wood?
We spent the whole year of this important milestone highlighting 50th anniversary content on YellaWood’s social channels and driving people to YellaStories.com, where we’ve created an archive that will carry their legacy into the next 50 years and beyond.
We created YellaStories to tell the stories of the people, places and moments that make up 50 years of Great Southern Wood Preserving
— makers of YellaWood.