We introduced design elements that gave new life to the Birmingham Promise brand. A custom hashtag mark was a game-changer, seamlessly integrating the Birmingham Promise logo and sparking community engagement. Paired with custom patterns, it transforms everyday items into statements of opportunity and pride.
This brand refresh included an updated color palette. Keeping the original white and purples of the design, we added a cheerful orange and pink. These vibrant new colors transformed Birmingham Promise into a brand as bright and full of possibility as the students it serves.
Colorful photography treatments now reflect the spirit of their team, the promise of their programs, and the students they empower. Enhanced with a rich gradient and dynamic graphics, each image reinforces the brand’s mission and tells its story.
Color variations featuring the brand’s logo and custom hashtag mark keep the brand front and center. More than just a logo, it’s a vision in motion—powered by a gradient of warm, energizing colors that capture the optimism, ambition, and transformation at the heart of Birmingham Promise.
We transformed Birmingham Promise’s website into a platform that is both easy to navigate and engaging. The new Success Stories section of the site highlights real student journeys, showcasing the opportunities that change lives. Interactive elements streamline resources, while bold accent colors and warm pink and orange hues add energy and approachability, reinforcing the brand across every page. From purposeful color placement to seamless design, every detail is built to empower students and encourage visitors to invest in Birmingham’s future.
With mission-driven design, we revitalized Birmingham Promise’s visual identity and created a thriving digital space that empowers students, engages the community and reinforces their promise of a brighter future for Birmingham’s next generation.