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Alabama Economic Growth Summit
Using microtechnology cameras, we were able to magnify the importance of key decision-makers and business leaders who are creating change in our state—and the world.
The Alabama Economic Growth Summit brought together influential leaders to achieve four key objectives:
Celebrate Alabama’s economic success
Ally the state’s major economic development stakeholders around our common goals of job creation and increased prosperity
Facilitate dialogue on the most important issues facing our economy
Drive massive media coverage around Alabama’s commitment to attracting companies and creating an overall environment that’s conducive to growth
With the goal of making something as compelling as the event itself, Telegraph created an introduction video to showcase the Alabama Economic Growth Summit to generate interest around the powerful business leaders, politicians, entrepreneurs and other figures attending the summit. Against a mostly black-and-white color palette, the featured speakers’ names stood out in a strong gold color. Hard-hitting music and close-up images of tech items and iconography carried the themes of the summit and communicated the impact the event would have for the state.