The Terminal

Telegraph Wins Big 🏆

Actors win Tonys.

Athletes win gold medals.

And creative professionals? We win Addys.

Trust us, there is nothing more satisfying than walking away from the ADDY Awards with a signature gold or silver I-beam trophy in hand. The annual ceremony, hosted by the American Advertising Federation of Birmingham, gathers together agencies and students from all over Birmingham to recognize and honor those who are setting a stand for excellence in Birmingham. We were blown away by the amazing talent in our city and left feeling inspired for the year to come!

This year was an exciting one for our agency. We not only took home two gold ADDYs for our work on the branding and photography of Sloss Tech, but we also snagged a silver for three website designs including Sloss FestKalu Yala, and the Women’s Breast Health Fund.

OH and we are excited to announce that our very own Kenslie McGuire was recognized as Birmingham’s Photographer of the Year for her work at Sloss Tech!

“What’s best about events like the Addys is getting additional exposure for our clients, validating the work,  and celebrating our talented employees. Winning for clients like the Women’s Breast Health Fund, which was a true passion project for our whole team, is extremely gratifying. And with Sloss Tech going into year three, having that recognized also means a lot to our team who puts so much into that event. The icing on the cake this year was our extremely talented photographer, Kenslie McGuire, winning best of show for photographer of the year. That certainly came as no surprise to anyone at Telegraph who sees her work on a daily basis, but it’s great to see her get recognized on a larger scale. We couldn’t be more proud of our work or our team.”

– Seth Griffin, Creative Director

Looking back on all we accomplished, we couldn’t be any more proud of her team. Our work relies heavily on our amazing clients who push us to think outside the box and to think more creatively. We can’t wait to see what our team comes up with next!

Learn more about each of the projects that took home ADDYs below!

PHOTOGRAPHER OF THE YEAR, Kenslie McGuire
SLOSS TECH PHOTOGRAPHY CAMPAIGN, Gold ADDY

Category: Elements of Advertising
Credit: Seth Griffin, Creative Director; Kenslie McGuire, Photographer; Josh Weichman, Photographer; Alex Kistler, Project Manager.

For the past two summers, we’ve partnered with TechBirmingham to create a new technology festival called Sloss Tech, which kicks off the beginning of Sloss Music and Arts Festival. This year’s keynote speaker, Casey Neistat, was no stranger to the spotlight and offered up some amazing photo ops for our team. They were able to capture Casey signing posters in his dressing room and casually eating a Steel City Popsicle outside the Lyric Theatre. We are so proud of our photography team for their hard work on this project for bringing home a gold ADDY for the campaign and also Kenslie for being awarded Photographer of the Year.

“Sloss Tech was such a great day. To see our team working together was such an empowering feeling. I’m so glad I got to document Casey’s first visit to Alabama along with Josh Weichman and Seth Baird creative directing the shots as we went.  It’s great to be recognized for your years of practice and even better to have met such great humans along the way.”

– Kenslie McGuire, Photographer

SLOSS TECH, Silver ADDY

Category: Out-of-Home
Credit: Seth Griffin, Creative Director; David Hildebrand, Associate Creative Director; Mark Jamroz, Director of Strategy; Jin Kim, Senior Art Director; Seth Baird: Videographer; Erin Mosher, Videographer; Kenslie McGuire: Photographer; Josh Weichman: Photographer; Rebecca Terrell, Digital Media; Tyler Davis; Digital Media; Brandon Green, Digital Media; Alex Kistler, Project Manager; Trey Jackson, Developer; Alex Kistler, Project Manager; Kevin McClendon, CEO

Not only were our photographers recognized for their work at Sloss Tech, but our entire team took home a silver ADDY for pulling off the biggest technology festival in Birmingham! From the website design to the digital advertising to the event management, it was all hands on deck to make Sloss Tech happen. We are so proud to be a part of this event and we can’t wait until next year!

SLOSS FEST WEBSITE, Silver ADDY

Category: Online / InteractiveCredit: Seth Griffin, Creative Director; David Hildebrand, Associate Creative Director; Alex Kistler, Project Manager; Trey Jackson, Developer.

Sloss Music and Arts Festival is one of the most exciting events to happen to Birmingham. For this year’s festival, we were tasked with giving the website a fresh new look that would catch the vibe of the festival and the eye. Our designer went to work to give the site a colorful gradient with bright white lettering.

KALU YALA WEBSITE,  Silver ADDY

Category: Online / InteractiveCredit: Seth Griffin, Creative Director; David Hildebrand, Associate Creative Director; Alex Kistler, Project Manager; Trey Jackson, Developer.

It was an exciting year for the world’s most sustainable modern town! Not only did we watch the institution grow from a handful of students to 150 for the summer semester, but they also were the subject of a Viceland documentary titled Jungletown. From brand to business strategy, we’ve done a lot with Kalu Yala over the years ( you can read about our CEO’s partnership with Kalu Yala’s founder here) and we were very excited to be recognized for our work on their website. The desktop and mobile design allow potential interns to easily access information and learn all about what they will be doing during their time in Panama.

WOMEN’S BREAST HEALTH FUND WEBSITE,  Silver ADDY

Category: Elements of Advertising
Credit: Seth Griffin, Creative Director; Mark Jamroz, Director of Strategy; Laura Wright, Project Manager; Trey Jackson, Developer; Kenslie McGuire: Photographer.

It’s not very often in agency life that you come across a project that is meant for you. When the Community Foundation of Greater Birmingham came to us over a year ago (you can read all about the process here), we knew we had to deliver something unique that would leave an impression on the communities they serve. We are very proud to share their story through an interactive website that documents each milestone that made the Women’s Breast Health Fund what it is today!  You can see the living documentary at wbhflegacy.org/