Rebecca Terrell
Rebecca Terrell
July 11, 2017
We're growing! 🙌

We are incredibly excited to announce that we have a few new faces around the office! Help us welcome the new crew by learning a little bit about them below.

ERIC WHITAKER, Senior VP of Strategy 

Tell us a little about what you do and what your daily routine looks like in this position: 

Where are we going?  Where are we growing?  What is our position in the marketplace?  What is the true value we can offer our clients?  How are we adapting to the rapidly changing world around us?  These are just some of the questions we’re asking on a regular basis.  This get’s driven down to the client-level:  Building brand development and marketing plans.  Making folks aware and keeping them engaged with the bigger picture.  Designing plans that get results.  As for routine...well, there’s almost nothing that’s routine.  And that’s a large part of the attraction.

How did you get connected to Telegraph?

Seth and I had worked together at Luckie and we were both very interested in working together again.

What is the best piece of advice you have received during your career?

“Eric...before you walk over and introduce yourself, you should probably know that she is not a woman.”  
 That was a big one...really saved us all a lot of embarrassment.  Aside from that, I would say
“Begin with the end in mind...and never lose sight of it.”

What’s your ideal day off in Birmingham?

Oak Mountainwatching my dog swim.

If you could have lunch with one person who would it be (and what would you order?)

Living?  My sister.  Not living?  My mother.  The food would simply be a footnote.

What motivates you?

 Helping people see the possibilities that they can’t yet see...and then helping them get there.

Favorite place you have traveled?

Boyaca in Colombia.  Rural.  Agricultural.  Lakes.  Greens and amazing sky.  Both beautiful and simple.  



Tell us a little about what you do and what your daily routine looks like in this position:  

The first thing I do every morning is to make sure everything is working properly. I check the monitoring tools then proceed to see if there is anything urgent to be solved. After completing these two tasks successfully, I start working but there is not a lot of routine within my role. I spend the majority of the day writing codes. At the end of the day, the goal is to have the entire checklist complete! Otherwise, the pending tasks become a priority for the next morning.

What attracted you to Telegraph and why are you excited to work here?

Telegraph allows me to have freedom with my creativity and do what I love most: to work with cutting edge technology, Also professional growth and most important, quality to surpassing the expectations of our clients.

What advice to have for someone who wants to work in web development?

Working with development is about constantly learning new technology without leaving aside what you already know.  More so of adding to your knowledge then changing it, and by this, your delivering more useful and better quality.

Have you had any moments that have helped define your career path?

In 2010 when the subject "e-commerce" was not so well known, I had the opportunity to attend a workshop in which one of the speakers of Google said that the next big innovation in the digital world would be online stores, and from that day on I grew very curious and began to study more and more everyday on that subject. After all the hard work, it all paid off the day I became a specialist in developing solutions for e -commerce. Since then I have not looked back.

If you could eat at one Birmingham restaurant for the rest of your life, what would it be?

For sure will be the genuine southern BBQ.

Favorite way to wind down after a long day? 

Take a very long bath, play with my kids outdoors. They are the best way to renew my energy for the next day's work.

I wish I knew how to…

I would like one day to know how to be a voice actor and to be able to make several different voices for animations.


BRANDON GREEN, Director of Digital Acquisition

Tell us a little about what you do and what your daily routine looks like in this position:

I work a lot within Google Analytics - setting them up and making sure the data we’re collecting is accurate. That is probably the single most important thing I do. I also work with paid search and paid social accounts mainly setting them up and optimizing, except I tend to leave paid social up to Tyler Davis, because he is great at it. Another important part of what I do is set up tracking within Google Tag Manager. A lot of people who know me, know that I have a large affinity for Google Tag Manager. It is almost comical how much I enjoy it. It is really one of the most useful tools and this is the key to making sure you have all of the data you could ever want.

What is your favorite part about working at Telegraph?

My favorite part about Telegraph Creative are the people. It might seem cliche to say this, but it is true. My second favorite part is having the ability to create a digital marketing strategy and seeing it come to fruition.

How did you get into SEO / digital marketing and what tips do you have for someone who is interested in pursuing a career like yours?

I’m not really sure how I really arrived in this industry. In all honesty, I think I just decided to take a digital marketing job a little bit after I graduated and found out I loved it. It is a challenging industry and that appealed to me.

When it comes to tips for someone wanting to pursue a career in digital marketing, the first thing I’d say is that there is a lot of stuff to learn. You have to be constantly learning or you are constantly falling behind. It is great to learn from someone and build off of what you’ve learned from them. This is a much better way that trying to figure out all of the terminology, platforms, and strategies on your own.

You have an entire day off - what are you most likely doing?

I am probably finding a great place to eat.

What motivates you?

I am motivated at becoming the best at what I do. I tend to find motivation through people who are a lot more knowledgeable than I am and aspire to know as much as they do.

Favorite way to treat yourself?

Find a great place to eat.

What app could you not live without?

I couldn’t live without YouTube. I really love spending time learning new things or by watching absolutely pointless videos. 


JOE FORD, Digital Strategist

Tell us a little about what you do and what your daily routine looks like in this position:

To be honest, I’m currently in an on-going game of “Words With Friends” with everyone in the office. Every day, I move one thing on Trey’s desk to see if he notices… It’s been 3 months. Thiago reteaches me the same word in Portuguese every day. I think I’m making progress... Needless to say, I’m enjoying myself at Telegraph, but don’t tell anyone what I’ve been up to. We have a good thing going, why ruin it? 

Just kidding! This question is pretty difficult to answer. Every day is different because every client is unique. That's what makes this job so great. There are always changes, always challenges, and we’re always learning new things. Oh, and always creative!


What is the best memory you have working at Telegraph so far?

Telegraph’s Nashville Predators trip- hands down. Back in February, the majority of the office spent the weekend eating great local food, seeing a Preds game, and exploring the Nashville nightlife. We’re very lucky to have an office of people that want to spend the weekend away together after a long work week.

You were a former Telegraph intern! What are 3 skills you think an intern needs to master to stand out?

Get tight with Seth Baird and Jin Kim, give Trey a hard time, and always compliment Tyler and Alex on their shoes and style! But on a more real note: 

  1. Learn fast, adapt to inevitable changes, and ask tons of questions.
  2. Always be willing to take on new projects, ideas, tasks, or to learn.
  3. Be kind, work hard, show that you care, and reach out to “spark a connection” with the talented and skillful people around you. If you ask the right questions you can get anyone talking. 


When you’re not working - what do you do in your free time in Birmingham?

Something new or something active. I’d prefer to be with good friends, listening to live music, and eating shamelessly. As long as the company is quality, I’m down for the ride. I spend most of my “Me Time” doing what I really want to do.

When you were younger what did you want to be when you “grew up”?

Burt Macklin, FBI (This dream lives today…)

Favorite tv series to binge watch on Netflix?

Hard to pick just one, I think that choice follows whatever mood I’m currently in. The Office, How I Met Your Mother, and That 70’s Show are three shows I’ve rewatched an excessive amount of times.

What were you last three emojis you used?

Person Facepalming: Medium Skin Tone on Apple iOS 10.3Eyes on Apple iOS 10.3Moai on Apple iOS 10.3


ASHLEY STEINER, Social Media Intern

Tell us a little about yourself:

Hi! I’m Ashley Steiner, a junior entrepreneurship student at Samford University. I live here in sweet home Alabama by way of Kansas, Arkansas, and Georgia. I can most always be found with a pencil in one hand & a camera in the other. I love dark chocolate, drawing, exploring local places, & spending time with my people.  

What attracted you to Telegraph and what are you hoping to gain from your internship experience?

From the very first time I walked into Telegraph this past spring, there was an instant connection. The people here seemed like a family, and everyone was so welcoming and willing to offer advice for my company, Ashley Ink & Paperie. In the less-than-an-hour time I had spent at Telegraph, I knew I wanted to learn more. When Kevin offered me an internship for the summer, I was so excited for the awesome opportunity! My goals as an intern are to learn as much as I can about what I do not know (which is a lot) and to challenge my creative skills in a company outside of my own. I am looking forward to gaining insights about targeting customers through social media posts, skills for successful online paid advertising, building a stronger social media presence and audience, and creating a wholesome company brand.

Favorite thing about living in Birmingham?

I absolutely love the sense of community Birmingham fosters and how much locals rally around their city! From weekend farmers markets like Pepper Place to quaint downtown spots, there is always something fun going on here. One of my new favorite things about living in Birmingham is having my family in the same city! They moved here last summer, and it has been so wonderful having them close by.

Who would play you in the movie of your life and why?

Reese Witherspoon because she has her own retail business (Draper James) in Nashville, so she gets what it’s like to be a business owner.

Next up on your bucket list?

Studying abroad in London during Samford’s Jan-Term this coming school year!

What’s your dream job?

My dream job is growing my company into a full-scale lifestyle brand with products in stores worldwide! My goal is to work with manufacturing and licensing companies to create products such as notebooks, phone cases, fabric, children’s books, and more.

What do you like to do when you’re not interning?

When I’m not interning, I can be found working with my company, Ashley Ink & Paperie. Ashley Ink & Paperie is an illustration and stationery company selling on Etsy and in retail stores. I draw all of the illustrations by hand, which are then created into products including notecards, prints, custom stationery, planners, and calendars. I can also often be found at the gym, a local coffee shop, or the lake with my family!