Branding & Digital Marketing Agency for Restaurants ● Telegraph
Identity creation for Birmingham eatery

Feeding An Appetite
for Growth

How we helped a local eatery create an identity that led to growth and expansion.

CHALLENGE

Urban Cookhouse needed an iconic brand and a bold personality that would allow it to take the next step in growing their business and expanding beyond one location.

EXECUTION

IDENTITY

We standardized the design of the identity for more effective application in a wide variety of media – from store signage to t-shirts, menus and buttons. We designed everything to support the brand promise: BUY LOCAL, EAT URBAN.

Telegraph's design process Telegraph's design process Telegraph's design process
Bottle design
Tabel number design
Packaging design
T-shirt design Tee shirt design
Redesign of store interior
Redesign of store exterior
Completed design of local draft beer sign

DIGITAL

The food-first re-design of the website focuses on the impeccable quality of the locally-sourced ingredients.

Local restaurant website redesign
Local restaurant menu redesign
About us page redesign

RESULTS

The Urban Cookhouse franchise model is rapidly expanding across the Southeast with new stores in Nashville, Montgomery, Charleston and North Atlanta.