Feeding An Appetite for Growth
How we helped a local eatery create an identity that led to growth and expansion.
Urban Cookhouse needed an iconic brand and a bold personality that would allow it to take the next step in growing their business and expanding beyond one location.
We standardized the design of the identity for more effective application in a wide variety of media – from store signage to t-shirts, menus and buttons. We designed everything to support the brand promise: BUY LOCAL, EAT URBAN.
The food-first re-design of the website focuses on the impeccable quality of the locally-sourced ingredients.
The Urban Cookhouse franchise model is rapidly expanding across the Southeast with new stores in Nashville, Montgomery, Charleston and North Atlanta.