Digital Marketing for Credit Unions ● Telegraph Creative
Internet marketing for car loan

Putting Car Loans in Drive

How we used precise targeting and messaging to revitalize a refinancing promotion and set records for this local credit union.

STRATEGY

We focused on the way people look at their financial obligations. That monthly car payment is a drag. Instead of thinking about how much you owe on your car, we turned the tables and posed the question: “What does your car owe you?”

EXECUTION

We used a digital media strategy that pinpointed likely car loan refinancing prospects within the 9-county region that Legacy Credit Union serves. The strategy used an algorithm to identify and retarget “lookalikes” whose characteristics matched those of other people who completed loan applications.

In addition, we knew it was unlikely anyone would apply for a loan on the first click and so we heavily retargeted abandoners. The campaign sent gentle reminders to prospects so when they were ready, they could convert.

OUT OF HOME

Outdoor advertising and billboard messaging

VIDEO

What does your car owe you?

DIGITAL

Ads were linked to a microsite with a calculator that gave an immediate estimate of what a prospect could save if they refinanced their car loan. It made the process of discovery fun.

Landing page for car loan
Conversion optimization for car loan Birmingham
Digital landing page for car loan ad 2
Digital ad design
Facebook ad design

RESULTS