Life, 8 Seconds at a Time
How we helped grow a startup from the ground up.
Startups present a unique situation. It’s a blank slate. So it was with Ocho, a social media video sharing app. All they had was a name and an app in progress. We took it from there.
Ocho is simple. It’s intuitive. It’s visual. We used that as the direction for the logo design. The execution of the logo matched the experience.
Apps don’t come with an instruction manual. User experience has to be told visually. Plus it has to be operated with thumbs. We did extensive research on touch screen “hot zones” and placed the functional buttons within easy reach.
We created a beautiful video to both explain the app and help the Ocho team pitch the concept to venture capitalists.
Form follows function once again. The website tells the story with minimal language that explains the functionality of the app.
Ocho not only won raves in the press it won the attention of Mark Cuban. He and other investors put in $1.65 million to fund the future growth of the app.