Digital Marketing & Web Design for Banks & Credit Unions ● Telegraph
Web design and SEO for credit union in Birmingham

Crafting a New Brand

How we changed the way millennials looked at banking.

STRATEGY

The backlash to the big, bad corporate bank is still with us. The “shop local, think small” movement is going stronger than ever. So when we worked on a rebranding campaign for Legacy Credit Union – we thought, why couldn’t the same direction work here?

EXECUTION

We delivered on the notion of “craft banking” in a full spectrum of media to communicate the benefits of working with Legacy Credit Union to “Craft Your Legacy.”

VIDEO

The video execution was a love story to the history of the Birmingham, capitalizing on the individuals and craft businesses that make this city unique.

INTERNAL BRANDING

Branding begins from within. We created an internal branding booklet with the 7 Principles of Craft Banking to inform Legacy associates about the campaign and the values it represents.

Poster design for Birmingham bank
Personal - LCU Poster Design

POSTERS

Sales Collateral Design
Principles of Craft Banking
Employee information booklet for credit union banking

EMPLOYEE INFORMATION BOOKLET

OUT OF HOME AND DIGITAL

Outdoor and digital advertising took the message tactical, focusing on the benefits of the loans, credit card and checking account product.

Outdoor advertising
Billboard messaging
Billboard & Outdoor Creative
Digital advertising for credit union
Internet marketing for banks
Ad copy and design
Landing page design
Conversion optimization
Alternative landing page design