When it comes to social media marketing these days, “good” just won’t do. You have to be great. What’s the difference? A good social media marketing strategy can result in facebook fans and post likes, but a great one increases sales and cultivates customer loyalty. Yup, we’re talking loyal and returning customers, not just fans!
What’s the key to creating a fanbase full of loyal and returning customers? Understanding WHO your customers are, WHAT they want to see, and HOW they engage with your brand.
So before you begin laboring over your next Facebook post, consider these questions:
WHO ARE YOUR CUSTOMERS?
Start by asking yourself who your product or service is designed for. Specifically, what is the ideal customer’s age, gender, income or occupation? Identifying the characteristics of buyers who use your product, or could potentially be interested in your product, will help you decide how to advertise and promote your business.
WHAT DO YOUR CUSTOMERS WANT TO SEE?
Once you know who you are talking to, you must identify what type of content gets your target audience interacting with a brand. A strategic marketing plan connects customers with compelling, valuable and relevant information that sparks a conversation. You may need to alter or tailor your content to ensure that you capture the attention and engage your desired audience.
HOW DO YOUR CUSTOMERS ENGAGE WITH YOUR BRAND?
Now that you have analyzed who your audience is and what they like, it’s time to take a look at which platform they are most likely to use to interact with your brand. When it comes to choosing the right social space to connect with potential customers, there is no one-size-fits-all! Find a platform that boosts your brand and aligns with the type of media you want to post.
Pro-Tip: Don’t feel obligated to be on every platform!
These are just a few ways our social team gets to know our client’s audience a little better!
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