Kevin Mclendon
Kevin Mclendon
July 22, 2013
The Telegraph Effect

Isn’t it nice to tap-tap-tap away at the sleek black keys of your Macbook Pro and broadcast instantly your disdain for the lack of “New Girl” Emmy nominations via Twitter? Or to send endless unattractive Snapchat selfies of yourself at work to all your besties in seconds? Modern technology is great. But it wasn’t always this quick and easy, as Fast Company expounds on in their “Time Travels” article.

 

 

There’s no denying we’ve come a long way since the invention of the telegraph in the late 1830’s, a system for transmitting messages using morse code from a distance along a wire.

Nearly 200 year ago in telegraph land, that New Girl” tweet would have looked like this:

.. – / .. … / … — / -. — – / -.-. — — .-.. / – …. .- – / -. . .– / –. .. .-. .-.. / -.. .. -.. -. .—-. – / –. . – / .- -. -.– / . — – -.– / -. — — .. -. .- – .. — -. …

Good thing we’ve evolved since then because, let’s be honest, who wants to try fitting morse code into 140 characters?

Our world has always craved the ability to communicate quickly from a distance. Before the telegraph, people wanted a way to send and receive news right where they were. They wanted to better understand what was happening in the world around them – not just in their backyard. And naturally, this type of communication not only appealed to the media industry, but also to individuals and businesses who wished to stay in touch with the rest of the world.

Not so different from our desires today, huh?

The introduction of the telegraph dramatically shifted communication norms. Suddenly information that usually took days to get somewhere was now only an electrical signal transmission away. The telegraph revolutionized the way people were able to communicate with others and convey their message.

The New York Herald suggested that the telegraph hadn’t only ushered in a new era of communication but “an entirely new class of ideas, a new species of consciousness.”

So appropriately, that’s exactly what we named our agency: Telegraph Branding. We have a history of revolutionizing communication too. Specifically, your brand’s.

 

 WE GIVE YOU OUR FULL ATTENTION.

When we forge a new partnership with a client we devote ourselves to becoming certified experts in that space. Your business, your competition, your culture, everything – we soak it up like sponges. After all, how can we hope to recruit ambassadors for your brand if we are not ones ourselves? Likewise, the deeper and more immersive user experience begets a stronger bond between consumer and brand. The continuum only starts with brand loyalty and should then build up to outright brand advocacy. We create advocates!

WE IDENTIFY KEYSTONE BEHAVIORS.

What are your customer’s triggers? What are potential barriers of entry? At Telegraph we don’t just take your brand’s message to the people, we get to the root of what we call end-goal desired consumer behavior. Does that sound confusing? It can be. But our team of brand ninjas is here to help sort it all out for you.

So in other words, we take your brand beyond the morse code messages to full-fledged modern communication (minus the LOLs and YOLOs) to help your message reach an audience who is waiting to hear it.