Snapchat just got a major update. If you haven’t played around on it yet, we suggest you take a minute (or two) to just take it all in.
But if you would rather just read about it, here’s a quick summary: Snapchat has pulled every form of human communication into one single interface. Within the app, users can seamlessly transition between video or audio chat, text message, or even send one of the 200 stickers to communicate with other users. Basically, you won’t ever need to have another face-to-face conversation. (That was a joke. Please go talk to people.)
From a customized geofilter to the new chat option, Snapchat’s updates over the past year have given brands a unique opportunity to connect and engage with their audiences in a meaningful way. And while no one wants yet another platform bombarded with in-your-face advertisements, marketing on Snapchat doesn’t look like other forms of advertising. That’s a good thing for both the user and your business.
Geofilters have been around for a while now, but with the introduction of on-demand geofilters (launched late February), anyone can create a sticker. Prior to this update, approved filters would be made available to the entire Snapchat community rather than just through a specific location.
On-demand geofilters are one of the most entertaining features that has come out of any social media platform in a while. As a user, it's exciting to flip through the different options. From a business perspective, on-demand filters are a game-changer in the advertising world. One swipe of a filter onto a selfie and your consumers become advocates of your brand to their personal audience.
Moreover, geofilters give smaller businesses a way to raise awareness of their brand and reach potential influencers without needing a huge advertising budget. You can literally create an customized “ad” starting at a downright affordable $5. Filters can reach up to 5,000,000 square feet and can last anywhere from one hour to an entire month depending on your budget.
Chat 2.0 is a one-stop shop for communication. It eliminates the need of other applications such as FaceTime, Facebook Messenger, or even Voicemail.
Snapchat recently wrote on their blog: “What we love about the new Chat is how easily you can transition between all these ways of communicating - just like you do in person. When that’s possible, you aren’t texting, calling, or video chatting...you’re just talking.”
While it may seem strange to use these features for your business, Snapchat’s update gives marketers the potential to create real connections with their customers, especially through customer service. Social media platforms are incredible tools for solving problems quickly with customers, but Snapchat takes customer service to a whole new level with real-time communication. Customers will no longer have to explain a problem - they can simply show the challenge through pictures or videos. Less frustration and more solutions equal happier customers. And happier customers almost always equals more customers. Cha-ching.
Whether you’re excited about the new features or not, it is evident that Snapchat is here to stay - at least for now - and marketers definitely need to take advantage of it! Or risk falling behind competitors.
How do you plan on using Snapchat’s Geofilters and Chat 2.0 for your business?
Add us on Snapchat (@telecreative) and send us your thoughts!