The goal of all marketing campaigns, digital or traditional, is simple: “get the right message, to the right person, at the right time”. At the start of any campaign, it is critical to not only define your audience but to also define how they best consume information.
Facebook, Twitter, Instagram are the platforms that usually come to mind for digital marketers to reach specific ages, gender, geography, languages, and interests that align with their target audience persona - but Spotify has now entered the arena.
Spotify recently announced that it will allow some of the most popular playlists on the digital audio platform to be sponsored by brands. Sponsored Playlists, as Spotify is calling them, "match a marketer with a playlist that lines up with a certain audience they have in mind based on campaign objectives."
With over 53% of the online population listening to digital audio (and with people now streaming Spotify on their mobile devices for free), Spotify allows brands to reach their audiences in an easy, effective, and more personal way.
Spotify not only offers multiple formats for brands to choose from, but hundreds of playlists with a large variety of target audiences. With mobile advertising seeing massive year-to-year growth, this new platform to reach consumers is welcomed but surely not the last addition we will see in 2016.
Check out the lists below to see what Spotify playlists our team at
Telegraph would match some of our favorite clients!
Playlist: Guilty Pleasures
Playlist: Epic Ride
Playlist: Beer n' burgers
Playlist: Indie Chillout
Playlist: Power Walk
Playlist: Lost in the Clouds