Our client Brick & Tin is a healthy (and positively delicious) lunch destination in the city of Birmingham. They believe that people should know where their food comes from, so they carefully source their ingredients from purveyors as close to home as possible. Having just opened a second location in Mountain Brook featuring a bakery, new package design was a must. Take a peek into our Art Director’s process…
The client wanted to stay close to his budget for the packaging he had previously, so we had to find takeout boxes, bags, and containers that looked good but were low on cost. We had to get the different boxes made out of the same material so the color would be exact, same with the takeout bags for the breads.
We created different stickers to serve different purposes. The largest sticker was meant to hold the togo boxes together. The smaller stickers were meant to be placed on the to go containers for soups and sides. We left an area open to write the contents of the container on it. The smallest stickers were to be placed on the bread bags to keep them close and reinforce freshness.
DAVID'S INSIGHT: ART DIRECTOR
My favorite part of the project was watching the surprise on patrons’ faces when they received the new product, and them saying “Oh, this is nice!”
My process always begins with pencil and paper sketches. This is both for the logo and sticker designs. Once we have finalized sketches, we present them to the client. We’ll continue the sketch process until the client is satisfied.
Next is converting the pencil sketches to designs on-screen. This is the point in the process where we decide Pantone colors, so it involves a lot of printing and color matching to see which colors work best together. When deciding on the shapes of the stickers, we needed to be in continuous contact with the printer to make sure everything is still within budget.
Once all the designs were finalized, we ordered multiple prototypes for the boxes, bags and containers. This began a testing period where we mixed and matched them until we had a holistic suite of packaging that worked together aesthetically.
The last step once the design and packaging were finalized was putting the actual product in the boxes, bags and containers to make sure everything would fit, not leak, hold closed and the stickers stay stuck when hot food was put inside.
Seeing fine food matched with high-level design and packaging was very satisfying. It makes a restaurant come together. Seeing the owner be proud to hand out the work was also nice!